Edvin Eriksen is Head of Hyundai CRADLE Berlin, the corporate venturing and open innovation business of Hyundai Motor Group. Before this, he spent six years in Silicon Valley and 12 years in Germany working with a variety of startups. Hyundai CRADLE is Hyundai Motor Group’s corporate venturing and open innovation business, which partners and invests extensively in promising global startups to accelerate the development of advanced future technologies that align with the company’s long-term strategic direction such mobility services, smart cities, and eco-friendly technologies.