Gustav Markkula is an engineer by training, has more than a decade of experience in automotive R&D (Volvo), and is currently an Associate Professor at the Institute for Transport Studies, University of Leeds, UK. His research leverages methods and models from cognitive neuroscience, to answer applied research questions in road traffic safety and automation. His current focus is on modelling and virtual testing of interactions between automated vehicles and human road users.

Quote: „As automated vehicles become increasingly capable, they are being put in contact with human road users in increasingly complex road environments. It seems as if public acceptance of, and therefore the realistic business cases for, automated vehicles will over the next few years be determined to a large extent by one key question: How well can they handle coexisting with humans?“