Lizann Tjon is the program manager smart mobility of the City of Amsterdam. Her professional career started at 2010 the City of Amsterdam, where she worked as strategic policy advisor for in the social department. In 2012, she switched to the Economic Department in the role of project manager, specifically to stimulate knowledge and innovation and enhance the role of the creative industries cluster and initiated several projects in public-private partnership. Currently she is responsible for innovation via the smart mobility program at the Chief Technology Office of Amsterdam.