CEO & Founder
Patricia López Trabajoleads the MYHIXEL project. She was born in Seville, and has extensive experience in several very diverse sectors, among them tourism and the intimacy industry. In fact, after working for several years for leading brands in this field, she became aware of the lack of products available for improving male sexual well-being. This is one of the main reasons why she embarked on the adventure of founding MYHIXEL. Currently there are many companies with products for female sexual wellbeing; however, it is difficult to find specialized brands for men. In MYHIXEL we want to respond to this need, and, for this reason, we have developed a scientifically-proven method, the result of pioneering research in its field, which aims to improve the quality of sexual relationships by controlling a man’s climax, in a natural way and with no side effects.
The irruption of health tech in the male sexual wellness industry
from 12:40 to 12:55
Stage: IFA Innovation Engine