IFA Newsroom

05.09.2020

Challenges and opportunities – the roadmap for successful business

IFA Stories

The support of members during Covid-19 lockdown has been one of the biggest challenges for EK/servicegroup. We asked Jochen Pohle, Head of Business Unit EK...

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05.09.2020

New products announced for Candy, Hoover and Haier

IFA Stories

IFA 2020 was, according to Fierling, the “ideal scenario to anticipate the user experience the brand Haier is working on”, with the launch of a...

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05.09.2020

Rediscovering the joy of cooking - thanks to smart kitchen aids

IFA Stories

Dr Reinhard Zinkann, Executive Director and Co-Proprietor of Miele, explains new digital applications for the kitchen and how domestic appliances can be kept up to...

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05.09.2020

Morning Briefing by Jens Heithecker - IFA Business, Retail & Meeting Lounges 2020: preparing for the end-of-year business

IFA Stories

Welcome to Day 3 of the IFA Special Edition. I am pleased to say that this again is THE place to do business in the...

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05.09.2020

2020 IFA International – Day 3 Edition

IFA Stories

Read the full content or go through the digital publicationIFA 2020 Special Edition:what visitors experience onsiteIFA 2020 Special Edition is into the final straight today! Visitors who...

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04.09.2020

TCL: a swathe of new products and technologies

IFA Stories

TCL Electronics arrived at IFA 2020 Global Press Conference with the newest intelligent audiovisual processor among a full range of smart home appliances and highly...

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04.09.2020

Satisfyer launches a “sexual wellness revolution” with the release of the satisfyer connect app

IFA Stories

Satisfyer has announced the release of Satisfyer Connect, a free app that blends intimacy with technology to create a multi-sensorial experience that integrates touch, sound...

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04.09.2020

Euronics: It's the human touch that counts

IFA Stories

Our aim has been to stay as close as possible to our consumers, providing them the tools required for smart working and e-learning, and as...

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04.09.2020

OiSHi mobile air cleaner features electrostatic filter and negative ion technology

IFA Stories

The portable OiSHi air purifier sports a bespoke high-performance electrostatic filter, stopping even the tiniest particles, even to a the size of a virus (0.1μm).It...

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04.09.2020

New RETAIL NEXT format plans for retail experiences of the future

IFA Stories

Retail has a future, but what will it look like? How can retailers benefit from changing consumer behaviours? Why do digital shoppers still visit stores? ...

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04.09.2020

Comprehensive protection with TP-Link Home Shield

IFA Stories

The company is working with Avira to provide comprehensive protection for home networks. With integrated Home Shield features, TP-Link products protect the consumer's entire network...

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04.09.2020

Home Appliances - a “sweet spot”

IFA Stories

Demand has risen significantly - we can see that in our sales figures. At the same time, the results of a current study by the...

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04.09.2020

Opening conference sets positive tone

IFA Stories

“At around 6%, the global decline in sales in the first half of the year was quite moderate compared to other industries. This is thanks...

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04.09.2020

2020 IFA INTERNATIONAL – DAY 2 EDITION

IFA Stories

Read the full content or go through the digital publicationWhile IFA is taking place in very unusual circumstances this year, it has to be said...

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03.09.2020

Towards an electric future

IFA Stories

SHIFT Mobility this year is a forum for global insights and ideas on the future of mobility, both on site and via streaming and virtual...

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03.09.2020

Innovation in floor cleaning

IFA Stories

BISSELL, number 1 Brand in Floor Care Appliances in the USA, are showcasing two exceptional product innovations at the IFA Global Press Conference 2020.Highlight #1: ...

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03.09.2020

Life’s good from home

IFA Stories

LG Electronics will host a “Life’s Good from Home” theme at IFA 2020, where the company will explore new possibilities for enhancing home living which...

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03.09.2020

Another year, but not JUST another keynote

IFA Stories

Qualcomm President Cristiano Amon is again addressing an IFA keynote this year. But much has happened since the last edition. We asked him to give...

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03.09.2020

Global Fairs TT-Messe: Sustainability is more important than ever

IFA Stories

Due to the Coronavirus regulations, an event with crowds - otherwise a guarantee for a successful trade fair - is not possible at this IFA...

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03.09.2020

Wessel-Werk launches innovative battery-powered concept for vacuuming

IFA Stories

It offers consistently excellent cleaning performance on carpet and hard floor and can be adapted to the surface by its replaceable brush roller. During cleaning,...

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03.09.2020

Voice assistant technology comes of age

IFA Stories

According to Jack Wetherill, Principal Analyst: Home Electronics, Futuresource Consulting, by the end of 2019, 21 million smart speakers were in use in Western European...

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03.09.2020

Morning Briefing by Jens Heithecker - Welcome to the (new) real world

IFA Stories

We are opening IFA today with keynote from Qualcomm… and this is for a very good reason. We have seen, during these pandemic times, how...

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03.09.2020

Major new offerings from Haier Group

IFA Stories

The Haier Group is present at this year’s IFA with a number of big product announcements. We asked European CEO Yannick Fierling what’s at the...

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03.09.2020

2020 IFA International – Day 1 Edition

IFA Stories

Read the full content or go through the digital publicationIFA this year is a bit like riding on the Starship Enterprise… “boldly going where no...

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31.08.2020

IFA 2020 Special Edition Sneak Peek

IFA Stories

Deep One presents a “Wearable Subwoofer” for gaming, music and home cinemaThe “wearable for immersive sound” lets user feel basses similar to the feeling in...

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31.08.2020

New blood and new vision for German industry association

IFA Stories

Kai Hillebrandt was recently elected as Chairman of the Supervisory Board of gfu. We asked what his vision is for the future of the association.The...

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31.08.2020

Market trends

IFA Press Releases IFA Stories

There is probably no better time or place to track industry market trends than at IFA. This year is no exception, despite the bedlam caused...

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31.08.2020

For coffee specialities with the perfect milk froth: the new CM6 MilkPerfection from Miele has it all

IFA Stories

At IFA, Miele is showcasing a new product which – in the company’s own words – is setting new standards in this respect. By adding...

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31.08.2020

Luxembourg’s Mobility Revolution… Or: are our streets really too narrow?

IFA Stories

Part 1 of the mobility revolution: talking about alternatives: The mobility transition begins with understanding and clearly conveying that it is primarily about transporting people....

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31.08.2020

An intelligent radiator controller for a warm – and economic home

IFA Stories

Extremely easy to install, users can view and control temperatures via Tapo app, Amazon Alexa or Google Assistant anytime, anywhere.Further features include an LED display,...

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31.08.2020

Morning Briefing IFA 2020 – a very special edition

IFA Stories

With IFA just around the corner, we are keeping a very close eye on the situation with the Coronavirus. Health and safety for visitors, exhibitors,...

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31.08.2020

2020 IFA INTERNATIONAL – PREVIEW EDITION

IFA Stories

Read the full content or go through the digital publicationWhile some trade events are “going virtual”, IFA this year is a real event taking place...

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30.08.2020

Real business… face-to-face

IFA Stories

In order to support industry and trade, meeting spaces in the IFA Business, Retail & Meeting Lounges will be offered as part of the IFA...

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