BISSELL® showcases innovative Wet & Dry floor cleaning solutions at IFA 2020 and underlines European Market-leadership in Wet & Wash category
Expansion to unseen product portfolio in Wet & Dry segment / Launch of next generation CrossWave and first BISSELL Wet & Dry Robot
IFA News, – Amsterdam, August 2020 – BISSELL®, one of the worldwide leading home care specialists based in the US, will be showcasing their latest product innovations from September 3rd through 5th at the IFA Global Press Conference 2020 in Berlin.
Number 1 product highlight: BISSELL® expands its award-winning 3-in-1 CrossWave assortment with a premium wet & wash cleaner: The BISSELL®CrossWave® Cordless Max vacuums, mops and dries up to 100 square meters of hard flooring and area rugs in one go, with the freedom of cordless and with an undiminished battery power for up to 30 minutes. For maximum convenience and best results, the next generation of CrossWave® Cordless offers an automatic self-cleaning cycle at the touch of a button and a XL multi-surface brush roll for improved edge reach.
As a 2nd innovative highlight at this year’s IFA Special Edition BISSELL introduces the actively mopping or powerfully vacuuming SpinWave®Robot. With their first wet & dry robotic cleaner with rotating soft-pads the floor care specialist defines new standards in the wet & dry-segment beyond the CrossWave® product family. With SpinWave® Robot BISSELL® expands its portfolio in Wet & Dry to an unseen product range in the market.
BISSELL® retailers capitalize on an internationally top-selling brand with strong growth ambition in Europe’s most fought for SDA marketsegment. According to GFK market data, BISSELL® in Germany today heads the fast-growing category of Wet & Wash floor cleaners with a market share of 58 percent and also takes the lead in other European markets in this segment.
Apart from Wet & Dry, the Home Cleaning Expert also expands its range of vacuum cleaners by an addition to the stick vacuum portfolio with BISSELL® MultiReach Active 21V. The maneuverable 2-in-1 stick can easily be converted to a hand held cleaner for easy floor-to-ceiling cleaning. The device stands out due to a unique motorized tangle-free brush-roll with no hair wrap and LED light in the foot. With the Easy Empty™ dirt tank and Clean Slide Technology a cleaner dust bin emptying experience is promised. The device replies to the consumer request for an affordable motor-in-hand cordless stick and is available as MultiReach Active Pet 21V, especially designed for households with pets.
Innovating the Home Cleaning Routine for over 140 Years With this year's presence at the IFA Special Edition, BISSELL® once again underlines its expanding market position in Europe. Since entering the international market only a few years ago, BISSELL® is experiencing significant market growth. For over 140 years, it is BISSELL’s mission to make cleaning easy and effortless with smart floor care solutions for every need, delivering truly clean floors. In its 4th family generation, BISSELL’s passion for floor care has redefined the concept of clean with a range of innovative products such as wet & dry cleaners, hard floor cleaners, vacuums, and carpet deep cleaners, along with a full line of cleaning solutions. Each product is designed to significantly improve the way you take care of your home, enabling you to embrace messier moments of your family with kids and pets and giving you more time to enjoy life fully.
“Every Purchase Saves Pets” – About BISSELL Pet Foundation® BISSELL® proudly supports BISSELL Pet Foundation® and its global mission to help save homeless pets. When you buy a BISSELL product, you help save pets too. We’re proud to design products that help make pet messes, odors and pet homelessness disappear. In 2011, tails were wagging everywhere when Cathy Bissell founded BISSELL Pet Foundation® (BPF) in Michigan, USA, as a natural extension of her love for animals and her commitment to their welfare. The foundation’s goal is to help reduce the number of animals in shelters and rescues, and to find a loving home for every pet. With the help of our generous supporters, BPF has awarded millions of dollars to our growing partner network of animal welfare organizations and has impacted the lives of an incalculable number of pets in all 50 states and Canada. As of 2020, BPF will expand its positive impact on animal welfare by partnering up with reputable pet charities in many European countries. For more info, please visit: www.bissell.com/pets
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