Matthias Ginthum, Chief Markets Officer (CMO), BSH Hausgeräte GmbH: “The world economy has been badly hit by the pandemic. The current developments give hope that our home appliance industry will recover somewhat faster than other industries. It is therefore all the more important now to work together to offer consumers attractive incentives. IFA is and will remain the most important showcase for trends and innovations. As the market leader, we are therefore taking advantage of the alternative concept of IFA 2020 and will present new answers and solutions for every consumer need with our equipment and digital services at the IFA Global Press Conference on September 3. Because more than ever, the home is the center of our lives. Home appliances are an important part of everyday life and directly represent quality of life.”
BSH Hausgeräte GmbH, a Bosch Group company, represents a brand portfolio encompassing eleven appliance brands including Bosch, Siemens, Gaggenau and Neff as well as the ecosystem brand Home Connect and service brands like Kitchen Stories.
About IFA 2020 Special Edition
The IFA 2020 Special Edition - consisting of physical live events focusing on its B2B core functions of IFA - offers a meeting place for industry and trade in the IFA Business, Retail & Meeting Lounges and cross-industry innovations at SHIFT Mobility meets IFA NEXT. While these event elements are aimed at trade visitors, media representatives can exclusively experience the latest products and services, press briefings and IFA keynotes live at the IFA Global Press Conference. Health and safety is a top priority at IFA 2020 Special Edition, which will take place from 3 to 5 September 2020 as a three-day event with a limited number of participants in accordance with current regulations.
Digital IFA Experience
With a virtual extension - the "IFA Xtended Space" - the physical event is complemented by live and on demand streaming of presentations, match-making tools and digital product demonstrations. The Xtended Space thereby is accessible for both on-site guests and all other interested participants around the globe.