We would like to thank you very much for the media coverage of IFA 2020 Special Edition! Herewith you receive the third and last Daily Recap. This daily summary informs you about which materials are available in the newsroom.
“Our assistance systems Smart Food ID and CookAssist mark the advent of an amazing new approach to experiencing the digital world of cooking. Miele's innovations are designed consistently to meet the needs of our customers: premium appliances for a healthy, sustainable and digital lifestyle, on request compact for urban living areas and, last but not least, built to meet the very highest culinary demands.”
Dr Axel Kniehl, Executive Director Marketing and Sales with the Miele Group ()
“We have an extremely ambitious goal for Europe and it is not less than to be among the top five by the end of 2021. We believe that young Europeans will love our competitive products with cutting edge-technology, stylish designs and affordable prices.”
Madhav Sheth, realme Vice President, CEO of realme Europe and India (Watch the summary of his speech.)
“Neato is excited to announce the launch of the D8, D9 and D10 — its new premium line and a significant step forward for the consumer robot vacuum industry.”
Thomas Nedder, Neato Robotics CEO
Rediscovering the joy of cooking – thanks to smart kitchen aids
Dr Reinhard Zinkann, Executive Director and Co-Proprietor of Miele, explains new digital applications for the kitchen and how domestic appliances can be kept up to date
Smart kitchen aids are trending as they make many aspects of our lives easier for us. We asked Dr Reinhard Zinkann whether his company is showcasing innovations that may be trend-setters.
LG delivers a holographic presentation
At IFA 2020, LG Electronics presented a new consumer experience unlike any previous IFA show. LG CTO Dr I.P. Park took to the stage in hologram form to talk about “Life’s Good from Home”, the company’s vision for the future.
Challenges and opportunities – the roadmap for successful business
Exclusive Interview – Jochen Pohle, Head of Business Unit EK Home
The support of members during Covid-19 lockdown has been one of the biggest challenges for EK/servicegroup. We asked Jochen Pohle, Head of Business Unit EK Home how the organisation tackled the issue.
Read these and other "IFA Stories" here.
IFA Exhibitor News
BSH at IFA 2020: More individual comfort and convenience in the kitchen – the key place in the home
The corona pandemic has led people in Europe to a new appreciation of their own homes. The kitchen in particular has become a central hub of family life, a place in which to share in the cooking and pass the time together. That’s why BSH Hausgeräte GmbH, in line with its corporate vision to sustainably improve the lives of people at home, presents at this year’s IFA its innovative products and personalized services for the kitchen.
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Global Broadcast Center
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