SHIFT Mobility this year is a forum for global insights and ideas on the future of mobility, both on site and via streaming and virtual events. Topping the list of speakers, Opel CEO, Michael Lohscheller, speaks about future challenges, such as global warming, shares insights into the exciting journey that his company has started and also talks about how they have successfully made a comeback as part of Groupe PSA. We asked him to tell us more.
We are in the middle of the greatest transformation in the history of our industry. And the Covid 19 pandemic is even increasing the pressure. I am convinced that agility and massive change is absolutely crucial for every company in the automotive industry to remain successful.
What will be the most disruptive technology in the coming years?
For sure, electrification, as climate change is the biggest challenge our generation faces. That’s why at the moment most of our energy is devoted to this field. We are turning Opel into an electric brand, with all the models in our portfolio being available in an electrified version by 2024. With this approach, we will meet the stringent CO2 targets set by the European Union and we will also not promote renegotiations of these targets because of the pandemic. There’s no question that meeting these targets and reducing CO2 emissions that significantly requires massive efforts and huge investments. However, for us this is also an ethical commitment and we take our responsibility to contribute to the fight against global warming very seriously.
Of course, we are also dealing with other megatrends such as connectivity, autonomous driving and sharing economy. They will also change consumer behaviour and thus our industry significantly, and we are developing innovative solutions for our customers.
The Shift conference is relatively new. How important is it for IFA to have developed a conference concept like this, and why?
You can only be successful if you constantly question yourself and adapt to new requirements and changing realities. That’s true for every company regardless if they produce cars or organise conferences. Opel has constantly re-invented itself: from producing sewing machines to becoming one of the leading carmakers in Europe. So, I can only congratulate and encourage you on the decision to develop such a modern, innovative and interactive conference format. The challenges for our industry and society at large are huge. Platforms that bring leading experts together to discuss exactly these questions are extremely valuable and I am very excited to be a part of the Shift conference this year.
SHIFT MOBILITY meets IFA NEXT
Impulse Talk: Disruption is in our Genes
Today, 10:00-10:20 am
SHIFT Mobility Convention