Retail has a future, but what will it look like? How can retailers benefit from changing consumer behaviours? Why do digital shoppers still visit stores? What does phygital mean? And how does omnichannelling work best?
The new format IFA RETAIL NEXT premieres at IFA 2020 Special Edition in a new format which is a collaboration with the retail consultants from Liganova, a company that has worked on so called phygital sphere, in which customers enjoy omnichannel sales experiences - digital and physical.
Liganova partner Dr Marc Schumacher will kick off discussions on the prevalence of technology and what this means for the world of retail in the coming years. Jan Toschka, Retail General Manager Shell DACH adds the perspective of the transformation of service stations to the session. Following panel discussions will look at how shared spaces work in retail - connecting several industries in one place, and a summary of recent retail trends in China.
RETAIL NEXT takes place today
from 10.30 a to 12.50 pm on the stages of IFA NEXT