Offenbach, 28 August 2020 – Hyundai will present its future mobility strategy and showcase its expertise in fuel cell technology at the SHIFT Mobility Convention as part of the IFA 2020. This year's event will take place as a hybrid digital-live format. It will include a keynote speech by President and CEO of Hyundai Motor Europe Michael Cole on Hyundai's transition from a car manufacturer to a smart mobility company, and a deep-dive panel discussion on hydrogen fuel cell mobility.
During the Global Press Conference, President Cole will outline Hyundai’s eco-mobility strategy and share insights about the new IONIQ brand. Hyundai’s time slot at the Global Press Conference is 10:45 a.m. on 4 September at the Conference Center Berlin.
The Global Press Conference will take place as a hybrid digital-live event, with a limited number of participants viewing on-site and others watching via the IFA digital extension, known as IFA Xtended Space.
In addition to the Global Press Conference speech, Hyundai will also be hosting a digital side stage with a virtual panel discussion on hydrogen mobility, entitled “Fuelling the future – paving the way to a Hydrogen Society.” The panel will open with President and Head of R&D Division at Hyundai Motor Group Albert Biermann sharing Hyundai’s vision of a successful coexistence between different eco-mobility solutions before going into a deep-dive on fuel cell technology. During the panel, Hyundai will host an open discussion about clean energy sources that will empower future zero emission mobility, including fuel cell technology and the steps towards a hydrogen society. Expert partners from various fields will discuss using existing and future technologies to create a hydrogen ecosystem.
With this event, Hyundai sets out to show that it is at the forefront of developing innovative fuel cell solutions in various sectors, including affordable, mass-produced fuel cell vehicles for private and commercial mobility needs.
The virtual panel discussion will be a digital-only event and can be livestreamed in the IFA Xtended Space.
Hyundai’s activities at the Global Press Conference as well as the panel discussion will be moderated by Nicole Scott, journalist and co-founder of tech website Mobile Geeks.
Participants in the panel discussion will include:
What: Hyundai Keynote at IFA Global Press Conference
When: 4. September 2020 at 10:45 a.m.
Where: Hall 4.2, Stage 1, Conference Center Berlin / IFA Xtended Space
What: Hyundai Fuel Cell Panel Discussion and Hydrogen Deep Dive
When: 3. September 2020 at 11:30 a.m.
Where: Virtual Side Stage, IFA Xtended Space
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About Hyundai Motor Europe HQ
Hyundai Motor Europe HQ was formally established in 2000 with its main office in Offenbach, Germany. Hyundai currently sells cars in 41 European countries through 3,000 outlets and in 2019 achieved registrations of 563,018 vehicles in the region – an increase of 3.8 percent compared to 2018, a higher rate than the market average. 2019 was the fifth consecutive year with a record sales result. 75 percent of the vehicles Hyundai sold in the region are models designed, engineered, tested, and built in Europe to meet the needs of European customers, served by the company’s extensive European infrastructure. This includes two factories in the Czech Republic and Turkey. By end of 2020, Hyundai will offer one of the youngest product ranges with almost all models younger than 1 ½ years old. Also by then, over 75% of Hyundai’s line-up in Europe will be available as an electrified version.
Hyundai offers its unique Five Year Unlimited Mileage Warranty package with all new cars sold in the region, providing customers with a five-year warranty with no mileage limit, five years of roadside assistance and five years of vehicle health checks.
More information about Hyundai Motor Europe HQ and its products is available at www.hyundai.news.
About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond with its range of world-class vehicles and mobility services offered available in more than 200 countries. Employing more than 110,000 employees worldwide, Hyundai sold more than 4.5 million vehicles globally. Hyundai continues to enhance its product line-up with vehicles that are helping to build solutions for a more sustainable future, such as NEXO – the world’s first dedicated hydrogen-powered SUV.
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