Fitbit Debuts Sense, its Most Advanced Health Smartwatch; World’s first with EDA Sensor for Stress Management , Plus ECG App , SpO2 and Skin Temperature Sensors
SAN FRANCISCO – August 25, 2020 – Fitbit (NYSE:FIT) today announced Fitbit SenseTM, the company’s
most advanced health smartwatch, bringing innovative sensor and software technology with the world’s
first electrodermal activity (EDA) sensor on a smartwatch to help manage stress, along with advanced
heart rate tracking technology, new ECG app  and an on-wrist skin temperature sensor  all powered by
6+ days of battery life.  Paired with a free six-month trial of Fitbit Premium TM, [6 ] it can help you track key
trends in your health and wellbeing, like heart rate variability (HRV), breathing rate, and SpO2 with the
new Health Metrics dashboard.3 Fitbit is also introducing Fitbit Versa 3 TM , with exciting new health,
fitness, and convenience features, including GPS and the addition of Google Assistant.7 Last, Fitbit has
enhanced its most accessible tracker, Fitbit Inspire 2 TM, increasing battery life up to 10 days,5 adding
more health and fitness features like AZM, and adding a one-year free Premium trial. By making these
powerful tools and resources available and more accessible to everyone, the Fitbit platform helps you
better understand and take control of your wellbeing during this unprecedented time.
“Our mission to make everyone in the world healthier has never been more important than it is today.
COVID-19 has shown us all how critical it is to take care of both our physical and mental health and
wellbeing,” said James Park, co-founder and CEO, Fitbit. “Our new products and services are our most
innovative yet, coupling our most advanced sensor technology and algorithms to unlock more
information about our bodies and our health so you can be in control. We are breaking new ground with
our wearables, helping you better understand and manage your stress and heart health, and pulling
your key health metrics together in a simple and digestible way to track things like skin temperature,
heart rate variability, and SpO2 so you can see how it’s all connected.3 Most importantly, we are making
health accessible, surfacing new data that you may only get once or twice a year at the doctor’s office
that you can use to focus on your holistic health and wellness, at a time when it’s needed most.”
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1 World's first smartwatch with an EDA sensor to help manage stress.
2 FDA review of compatible ECG app pending; only available in the U.S. upon clearance. Availability outside the U.S. pending applicable
regulatory clearances including approval under Directive 93/42/EEC (the Medical Device Directive). The ECG app has not yet received a CE mark
and will not be marketed, put into service or otherwise made available in the EU until it has obtained regulatory approval. Not intended for use
by people under 22 years old. See www.fitbit.com/ecg for more details.
3 Coming soon. The Health Metrics dashboard and the metrics displayed in the dashboard are not available in all countries. Breathing rate,
resting heart rate and heart rate variability Health Metrics are available with Fitbit Charge 3, Fitbit Charge 4, Fitbit Inspire 2, Fitbit Inspire HR, Fitbit Ionic, Fitbit Versa family and Fitbit Sense devices; SpO2 and skin temperature available with Ionic, Fitbit Versa family and Fitbit Sense devices only. This feature is not intended to diagnose or treat any medical condition or for any other medical purpose. It is intended to help users manage their wellbeing and keep track of their information.
4 Skin temperature variation only available in select markets.
5 Battery life varies with use and other factors.
6 New Premium users only. Valid payment method required. Free trial must be activated within 60 days of device activation. Cancel before free
trial ends to avoid subscription fees. See full terms & conditions here. Premium content and features subject to change.