Haier’s presentation will highlight the company’s global leadership in the home appliances industry and its growth ambition for Europe, where it aims to become the first consumer choice in smart home and among the top three leaders by 2023. Attendants will hear about Haier’s successful business model built on IoT ecosystems and the multi-brand strategy for Candy, Hoover and Haier.
The presentation will take you through Haier’s philosophy and strategy having at the core a shift in paradigm: from a product, a concept to a seamless scenario experience, with the ultimate goal of achieving "Zero Distance with Consumer”.
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